JAY-Z and Roc Nation have signed a contract with the NFL, the New York Times reports. JAY and Roc Nation will now act as the league’s “live music entertainment strategists”, advising them on entertainment, including Super Bowl half-time performances.
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They will also contribute to the Inspire Change Activism NFL campaign, launched in January after contentious dealings with players kneeling during the national anthem.
The two parties will announce the deal on Wednesday in a press conference. “The N.F.L. has a great big platform and it has to be all-inclusive,” JAY-Z told The Times.
“They were willing to do some things, make some changes so we could do something good.” JAY has spoken out in the past for Kaepernick.
In autumn 2017, he dedicated the former Quarterback “The Story of O.J.” in live performances and wore during his appearance on “SNL” a special Kaepernick jersey.
Later, he called Kaepernick an “icon” in an interview. The rapper also declined to perform at the Super Bowl Halftime Show in 2018 to show solidarity with Kaepernick.
He confirmed the action in “APESHIT”, his 2018 Beyoncé track, when he rapped, “I said no to the Super Bowl: you need me, I do not need you”.